Atlanta Public Schools

Problem: The human resource department of Atlanta Public Schools was having difficulty attracting qualified employee prospects. Their existing website was outdated and difficult to navigate which made it hard for them to attract qualified candidates. Additionally, the copy on their website and job postings was not effectively communicating the benefits and opportunities of working for the school district.

Solution: Apex Virtual Solutions worked with Atlanta Public Schools Human Resource Department to design and build a custom website from scratch. The website was designed to be visually appealing and easy to navigate, with a focus on highlighting the school’s mission and values. We also provided assistance with copywriting, ensuring that the website’s content was clear, concise, and effectively communicated the school’s unique selling points. To improve the website’s search engine rankings, Apex provided strategic guidance and implemented various search engine optimization (SEO) techniques, such as keyword research, meta tags, and alt tags for images.